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Factors Affecting Doctors Prescribing Intention of Generic Drugs: a Case Study of Clinical Drugs Used in Sri Lanka

dc.contributor.advisorSamarasinghe, GD
dc.contributor.authorKulasekara, AMTP
dc.date.accessioned2025-04-02T07:28:30Z
dc.date.available2025-04-02T07:28:30Z
dc.date.issued2022-09
dc.identifier.urihttp://ir.kdu.ac.lk/handle/345/8344
dc.language.isoenen_US
dc.subjectPharmaceutical industryen_US
dc.subjectBranded drugsen_US
dc.subjectGeneric drugsen_US
dc.subjectPersonal influencesen_US
dc.subjectOrganizational influencesen_US
dc.subjectExternal influencesen_US
dc.subjectPrescribing intentionen_US
dc.titleFactors Affecting Doctors Prescribing Intention of Generic Drugs: a Case Study of Clinical Drugs Used in Sri Lankaen_US
dc.typeThesisen_US
dc.identifier.facultyGraduate Studiesen_US
dc.identifier.degreeMBA in Logistic Managementen_US


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