| dc.description.abstract | The integration of user emotions and preferences
into vehicle design is becoming important in the current
competitive automobile industry. Kansei Engineering, a
theory for quantifying the psychological and emotional needs
of consumers, has emerged as a valuable approach to address
these requirements. The study explores the application of
Kansei engineering principles in Mazda car design and
explores how Mazda uses this approach to create vehicles that
resonate with consumers on an emotional level. This review
adopts a systematic methodology that includes a
comprehensive literature search and selection of relevant
articles, data extraction and insightful analysis to evaluate
specific Kansei inspired design components attempted by
Mazda and evaluates their impact on user satisfaction and
brand loyalty. By understanding user emotions, Mazda
designs vehicles that go beyond functional attributes,
establishing strong emotional bonds with consumers. The
analysis highlights Mazda’s successful implementation of
Kansei engineering, positioning them as a leader in creating
vehicles that inspire and delight drivers in a highly
competitive market. | en_US |
