Unleashing the Power of Strategic Communication: A Shield Fortifying National Security

Abstract

This research paper explores the role of strategic communication as a defence mechanism in the context of national security in Sri Lanka. The paper aims to analyse the significance of strategic communication in shaping public opinion, countering threats, and achieving policy objectives in the country. It examines the various strategies and challenges associated with implementing effective strategic communication practices. Through a review of existing literature, case studies, and expert opinions, this research paper provides valuable insights. This research paper focuses on two fundamental research questions as below. What is the significance of strategic communication in shaping public opinion, countering threats, and achieving policy objectives within the specific national security landscape of Sri Lanka? What are the strategies employed and challenges faced in the implementation of effective strategic communication practices in the Sri Lankan context? The research objectives are twofold, to analyse the significance of strategic communication in shaping public opinion, countering threats, and achieving policy objectives in Sri Lanka's national security context. And to examine the strategies employed and challenges faced in the implementation of effective strategic communication practices in the specific socio-political context of Sri Lanka. By addressing these research questions and objectives, the study intends to provide valuable insights into the application of strategic communication as a defence mechanism. This research paper has explored how strategic communication strengthens national security in Sri Lanka by shaping public opinion, countering threats, and achieving policy objectives. It has identified strategies and challenges specific to Sri Lanka.