| dc.description.abstract | As the results of environmental
damage are increasing, the majority of people
around the world are suffering from its impacts.
Due to that reason, they attempt to mitigate the
effect of this issue as much as possible and one
way of such mitigation is consuming sustainable
and eco-friendly products and services.
Consequently, businesses and companies started
to introduce sustainable products with the
intention of beginning a sustainable market.
However, several people who wanted to get the
commercial benefit of this practice started to
mislead the consumers by pretending that their
artificial and harmful products are also
sustainable and organic. This practice of
misleading consumers was developed as
‘Greenwashing’ and now most of countries have
started to pay their attention to mitigate the
impacts on Greenwashing. Some countries have
introduced their regulations regarding
Greenwashing. However, when it comes to Sri
Lanka, even though Greenwashing is existing
within the country, the relevant authorities and
organizations have still failed to address this
issue. Simultaneously, there is a lacuna in the
legal system of Sri Lanka as well due to the lack
of proper and specific laws for Greenwashing. In
this research it is purposed to compare and
analyse the Sri Lankan laws related to
Greenwashing with other specified laws and
guidelines in the international level. In addition
to that this is a qualitative research based on
international codes and guidelines together
with national laws. | en_US |
