Browsing Management, Social Sciences and Humanities by Subject "Consumer privacy"

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Awareness on Big Data and Its Impact on Consumer Privacy; With Special Reference to Franchise Fast Food Chains in Sri Lanka

Shandeepani, N; Lushan, M; Wijayasena, S; Wijesinghe, H; Gunathilake, L (2022-09)

Organizations are increasingly turning to use big data which allows them to predict consumer behaviour perfectly. The main purpose of this research is to explore the consumer awareness on big dat ...