| dc.description.abstract | In the current world, information
about food supply chains is demanded by
consumers. The lack of information shared in the
food supply chain is considered a significant issue
faced by consumers. Driven by the need for supply
chain visibility, this study was conducted to
identify the impact of supply chain visibility of
organic food on consumers' purchase intention.
The study gathered and fulfilled information on the
influence of visibility in the organic food supply
chain information on consumer’s purchase
intention in Sri Lanka. The study adopted factors
such as supply chain visibility, the quantity of
information shared, accuracy of information
shared, timeliness of information shared on
consumers’ purchase intentions. Based on this, a
quantitative approach was taken to analyse data.
The study shows that an increase in the quantity of
supply chain information provided on organic food
has a severe impact on the consumer’s purchase
intentions. It is identified that an increase in the
quantity of information that consumers possess
allows them to make well-informed decisions
when it comes to purchasing organic food
products. Furthermore, the study found that there
is an increase in the timeliness of the information
as a major impact on consumers' purchase
intention, and even the availability and the ability
to access necessary information can influence
consumers’ purchase decisions. | en_US |
