Effects of Celebrity Endorsement on Teenagers' (Generation- Z) Purchase Decision Making Sri Lanka
dc.contributor.author | Disanayake, DKEDC | |
dc.date.accessioned | 2021-01-22T10:11:43Z | |
dc.date.available | 2021-01-22T10:11:43Z | |
dc.date.issued | 2019 | |
dc.identifier.uri | http://ir.kdu.ac.lk/handle/345/3201 | |
dc.description | Thesis Abstract | en_US |
dc.language.iso | en | en_US |
dc.subject | Celebrity Endorsement | en_US |
dc.subject | attributes of celebrity | en_US |
dc.subject | Teenagers | en_US |
dc.subject | Generation Z | en_US |
dc.subject | buying behaviour | en_US |
dc.title | Effects of Celebrity Endorsement on Teenagers' (Generation- Z) Purchase Decision Making Sri Lanka | en_US |
dc.type | Thesis Abstract | en_US |
dc.identifier.faculty | Graduate Studies | en_US |
dc.identifier.degree | Master of Business Administration in Logistic Management | en_US |