| dc.description.abstract | Mobile Money Transaction
(MMT) is an innovative technology, which
is freshly introduced by several business
entities in Sri Lanka. Though this service is
useful and relatively easy, an initial study
revealed that it is not popular among the
community as an e-banking service. With
this background, the study was conducted
to detect the factors affecting public
intention towards MMT in Sri Lanka and to
recognise the most influencing factor on
public intention towards MMT. With the
theoretical support of Technology
Acceptance Model (TAM) and Theory of
Reasoned Action (TRA), five independent
variables were developed namely,
awareness, perceived usefulness,
perceived ease of use, perceived risk and
perceived trust, while public intention was
identified as the dependent variable. The
survey questionnaire was developed after a
pilot testing with 18 undergraduates and
170 responses were collected through a
web-based questionnaire. The collected
data were analysed with the use of SPSS
software, and all the data preparation
techniques such as normality, linearity,
validity, reliability and multi-collinearity
were conducted. According to the multiple
regression analysis, it was revealed that
Perceived Ease of Use and Awareness have
no impact on dependent variable, whereas
all the other three independent variables
showed a significant impact. Also, the
perceived risk was identified as the critical
factor on consumer intention towards
MMT. As implications of the study, mobile
service providers need to take measures to
minimise the associated risk of MMT in
order to make MMT more popular among
people. | en_US |
