dc.description.abstract | Textile and apparel industry
occupies a prominent position in the Sri
Lankan economy as the main export
income earner. However, the imported raw
materials for apparel industry is recorded
as the second largest import of the country,
while most of the apparel manufactures do
contract
manufacturing for world renowned brands
. Accordingly, it is a challenge for the
apparel producers in Sri Lanka to increase
total value addition in both
downstream and upstream. With this
background, the study aims to
identify factors behind the international
competitiveness of Sri Lankan
apparel industry associated with the
vertical integration strategy. The
secondary data were initially gathered
from reliable sources, and the primary data
were collected using semi-structured indepth
interviews with the industry
experts. The gathered data were
transcribed and then analysed using the
thematic analysis. As per the findings, the
two main apparel producers have
successfully implemented the vertical
integration strategy while other companies
do not focus on such strategy. When
analysing the findings, it is revealed that
the sub codes, codes and themes that were
found through data analysis are quite
relevant to the famous theory of “Michael
porter’s diamond model”. As such
researchers were able to theorize the
Porter's Diamond Theory as the
complement to achieve a successful
vertical integration strategy. | en_US |