E-commerce Personalization for Local Music Instruments Market in Sri Lanka

Abstract

The internet is the most important part of all the people who are living around the world because they can search anything through the internet, and it gives many kinds of conveniences to human lives. Ecommerce web applications are one of the most important technology for information, services, buying items, and selling items over the Internet today. So, it is a more powerful technology in the modern world rather than traditional commerce. The main objective of this research paper is to point out the difficulties of a small-scale business (local musical instruments business) and give a technical solution to maximize their profit and business opportunities. Under this research has been identified the major problems of that business and this is a little effort to develop their business with the concept of personalization which can be used as a business strategy. The personalization aims at satisfying the customer needs and it provides original andinnovative research on business information systems. The customized market and product categories provide a comprehensive investigation of the business processes to receive the maximum output of the business. Hence, this solution may be a huge advantage to bloom the local music instruments industry in Sri Lanka.