dc.description.abstract | Research and Development (R&D) activities stimulate growth, sustainability and performance. However, the construction R&D expenditure is in the range of 0.01% - 0.04% of global value addition, compared to 3% - 4% in manufacturing and 2% - 3% in other industries. Thus, this research explores the possible strategies to promote R&D by investigating the perception of innovation, drivers and barriers. 12 experts representing three major sectors: research institutes, construction related academic institutions and large scale contracting organizations were interviewed and their views were analysed using a content analysis. According to more than 70% of participants, the thirst for innovation is yet to be realized by construction organizations and the focus is primarily on cost reduction and profit generation. Expert views reveal that commitment of employees and management is the most prominent aspect to promote R&D activities. Further, the attention given to construction R&D is minimal due to higher cost and invisibility of return on investment within a short period. The findings indicate that lack of collaboration between research institutes and construction organizations to undertake industry driven research, use of conventional industry practices and reluctance to innovation as contributors to minimal R&D in the construction industry. Many participants opined lack of government support as a critical concern to promote R&D. Therefore, this research suggests that developing a culture of innovation and increasing the competition in the market could drive construction R&D. | en_US |